

NEMT Entrepreneur provides expert insights, strategies, and resources to help non-emergency medical transportation professionals grow their businesses. Get industry-leading advice to succeed in NEMT.
Securing direct Non-Emergency Medical Transportation (NEMT) contracts with hospitals and nursing homes can significantly increase your revenue and control over operations. By bypassing brokers, you retain the full fare, build lasting partnerships, and ensure service quality. Here's how you can achieve this:
5-Step Process to Win Direct NEMT Contracts with Healthcare Facilities
Start by identifying healthcare facilities in your area and evaluating their transportation needs. The Medicare "Care Compare" tool on Medicare.gov is a great resource for this. It allows you to search for Medicare-approved providers, filter results, and even export lists with quality ratings and contact details for easy outreach.
Focus on facilities that require consistent, recurring transportation. Dialysis centers and oncology practices are particularly worth targeting since their patients often need transport two to three times per week. These regular trips not only provide a steady income stream but also make it easier to plan your schedule. Similarly, assisted living centers, adult daycare programs, and rehabilitation clinics often have transportation gaps that larger providers may overlook.
"Contracts are the bread and butter of the non-emergency transportation business. Without enough contracts, you'll have a business but no service to carry out." – RouteGenie
Once you've identified potential facilities, compile a list to refine your strategy.
Leverage tools like Medicare's Care Compare, SAM.gov, and your state’s Department of Transportation (DOT) website to locate VA and state-run facility contracts. Mapping features can help you spot clusters of facilities in specific zip codes, enabling you to optimize routes and serve multiple clients in the same area more efficiently.
Pay attention to service gaps in your market. Are there areas where patients have difficulty accessing remote clinics? Do certain facilities need specialized equipment, such as bariatric transport for patients up to 450 lbs., or lateral transfer capabilities that current providers lack? These unmet needs can become your competitive edge.
After identifying potential partners, dig deeper into their specific scheduling and operational challenges.
Different types of facilities have varying requirements. For instance, hospitals often need transportation for patient discharges and recurring outpatient appointments, such as for dialysis or rehabilitation. Nursing homes and assisted living centers focus on transporting elderly or disabled residents to specialized medical appointments. Rehabilitation centers frequently require careful handling of patients with mobility challenges who are on strict physical therapy schedules.
To gain insights, speak directly with administrators about their past experiences with non-emergency medical transportation (NEMT) providers. Many facilities struggle with inefficient, manual scheduling processes, so offering automated solutions with real-time GPS tracking can be a game-changer. By understanding their specific pain points, you can position your service as the ideal solution they’ve been searching for - rather than just another transportation option.
Once you've pinpointed facilities with transportation needs, the next step is connecting with the actual decision-makers. Forget brokers - go directly to the people who have the authority to make contracting decisions. This is how you secure direct contracts.
The first step is identifying the right individuals at each facility. For hospitals, focus on hospital administrators, their administrative assistants, and discharge planners. At dialysis centers and oncology practices, look for facility administrators and care coordinators. In nursing homes and assisted living facilities, the key contacts are often facility owners, office managers, and administrators.
Start your search on facility websites - most healthcare organizations list their leadership teams online. You can also check directories from your local Chamber of Commerce or Better Business Bureau. LinkedIn is another powerful tool for finding decision-makers and learning more about their roles and backgrounds before reaching out.
Whenever possible, visit facilities in person to leave behind business cards, brochures, or sample agreements. Face-to-face interactions tend to be far more effective than emails that risk getting lost in crowded inboxes. You can also meet potential partners by attending industry events or joining professional associations where stakeholders gather. These personal connections are key to building trust.
"In-person attendance is vital as it's much easier to build trust with another person face-to-face." – Jaycee Morrill, Contributor, Broda Seating
Once you’ve identified the right contacts, tailor your outreach to address their specific needs.
When reaching out, make your communication personal and relevant. Show that you’ve done your homework. For example, mention if the facility is in a rural location with limited transportation options or if they handle a high volume of dialysis patients needing consistent, reliable trips. Highlight how your service can address their unique challenges.
During initial meetings, ask thoughtful questions to uncover their specific pain points. For instance:
This insight allows you to position your service as a direct solution to their problems rather than offering a generic pitch.
Keep in mind that many contract opportunities aren’t advertised publicly. You’ll need to negotiate directly with hospitals and nursing homes. Be ready to showcase your technology during these discussions. Highlight features like real-time GPS tracking, automated scheduling, and digital reporting, which can streamline their operations and reduce administrative workloads. Decision-makers, especially in healthcare, prioritize reliability and compliance, so demonstrate how your service meets these high standards.
"Contracts are rarely won without genuine relationships." – Jaycee Morrill, Contributor, Broda Seating
Word-of-mouth referrals can be a game-changer in the Non-Emergency Medical Transportation (NEMT) industry. When facility staff recommend your service to colleagues at other organizations, you’ve created a steady flow of new business opportunities. Focus on building and nurturing those authentic relationships - they’re far more impactful than any advertisement.
To secure contracts, you need to clearly communicate the value your service brings to the table. Your proposal isn’t just a formality - it’s a reflection of your business’s reliability and commitment to excellence. Use it to highlight the metrics and credentials that make your service stand out.
"Your proposal is not just a document; it's a powerful representation of your business's value and dependability." – Sanya Chitkara, Content Creator, Tobi
Demonstrate the reliability of your service with hard data. For example, share your on-time performance metrics, such as a 98% on-time rate or a response time under 15 minutes - key indicators that healthcare facilities rely on to manage patient flow efficiently.
Show your commitment to compliance by emphasizing adherence to critical standards like HIPAA, ADA, and DOT safety regulations. Pair this with safety performance records, such as zero-incident miles and regular vehicle inspections, to underline how you minimize liability risks for your clients.
Differentiate your service by showcasing specialized offerings. Highlight that your drivers are certified in CPR and first aid and have undergone specific training to assist patients with chronic illnesses, dementia, or mobility challenges. This level of care reassures healthcare administrators that your team is equipped to handle their most vulnerable patients.
Don’t forget to emphasize your technology capabilities. Features like real-time GPS tracking, automated scheduling, and digital reporting enhance your service quality and make operations more seamless. If applicable, mention any DBE, WBE, or MBE certifications, as many facilities prioritize working with diverse suppliers.
All these strengths justify a pricing structure that reflects the safety, reliability, and efficiency of your service, as explained below.
Transparency is key when presenting your pricing. Break down costs clearly to show how they align with the value you provide. For instance, you could offer a structured pricing model, such as a base rate plus mileage or a flat fee per trip. Pair this with service-level agreements (SLAs) that include measurable commitments, like guaranteed response times for hospital discharges or set schedules for recurring treatments like dialysis.
Enhance your proposal by including performance tracking options. Monthly summaries or real-time dashboards can give facilities visibility into key metrics, such as vehicle locations and punctuality.
Consider proposing cost-saving strategies that benefit both parties. For example, route optimization can reduce fuel expenses, and shared-ride services can lower the cost per trip by grouping multiple patients. If you offer specialized equipment like the Traversa Transport Wheelchair, which handles up to 90% of stretcher-level trips at a lower cost than traditional ambulances, make sure to highlight this advantage.
"Healthcare providers rely on NEMTs that are reliable, credentialed, and on time." – Jaycee Morrill, Contributor, Broda Seating
Lastly, build trust by including testimonials or success stories from other healthcare facilities. These examples provide social proof and reinforce the quality of your service.
Once you’ve built a solid relationship and highlighted the value you bring, it’s time to dive into the details. Start by setting a pricing structure that fully accounts for your costs - not just mileage. This should include expenses like vehicle maintenance, insurance, and other overhead costs. Use your NEMT software to monitor variable costs such as driver wages, fuel, and mileage to calculate accurate per-trip expenses.
Define your operational hours and coverage areas clearly. Facilities will want assurance that you can handle early morning, late-night, and weekend appointments. Be upfront about your ability to accommodate emergencies or last-minute schedule changes. If you’re just starting out, consider adding sub-contracting clauses. These allow you to collaborate with other trusted operators for larger contracts without overextending your resources.
Next, establish measurable performance expectations. This could include defining what “on-time” means - such as arriving within 15 minutes of the scheduled pickup - and setting standards for wait times, trip completion rates, and on-demand response times. Also, outline terms for regular reporting, such as providing monthly performance summaries or giving facilities access to a real-time dashboard that tracks vehicle location and punctuality.
Before finalizing any agreement, it’s essential to differentiate between a contract and a service agreement. Larger organizations, like hospitals or health insurance companies, often require formal contracts. These are legally binding and could lead to litigation if breached. On the other hand, smaller facilities or nursing homes might prefer service agreements, which are less rigid and focus on fostering a collaborative partnership.
"A contract is a legally restrictive document. It means that if one of the parties violates the contract for any reason, it can result in legal ramifications, and even lead to litigation." – RouteGenie
Your agreement should also include provisions to ensure compliance with healthcare regulations. Specify vehicle types, necessary equipment (such as wheelchair-accessible vans or the Traversa Transport Wheelchair), insurance coverage limits, and contingency plans to reduce liability.
Clearly outline billing terms to avoid payment delays and rejected claims. Include details about billing cycles, required documentation, and the process for handling Medicaid or Medicare reimbursements. Finally, add a termination clause that specifies notice periods - commonly 30 or 60 days - and conditions for immediate termination if either party fails to meet agreed standards.
Securing direct contracts with hospitals and nursing homes doesn’t require going through brokers - it’s about having a clear strategy, staying persistent, and demonstrating your value. Start by researching local facilities to understand their transportation needs. Focus on building strong relationships with key decision-makers like discharge planners and care coordinators. Face-to-face meetings are especially effective for establishing trust, which is crucial for long-term partnerships.
Your value proposition should clearly highlight how your service benefits their operations. Showcase your safety records, ADA-compliant vehicles, and technology features like real-time GPS tracking and automated reporting. Be upfront about your pricing and provide detailed service level agreements that outline on-time performance and response times. Reliability is often the top priority for these facilities, so make sure that’s at the forefront of your pitch.
Direct contracts offer more than just higher profit margins - they give you full control over your operations. You’ll keep the entire fare, avoid broker fees, and enjoy predictable revenue from recurring appointments. Plus, you’ll have greater flexibility in managing your schedule and ensuring top-notch service quality. With the U.S. NEMT industry expected to hit $12 billion by 2028, the potential for growth through direct partnerships is undeniable.
Focus on building trust, demonstrating reliability through measurable results, and maintaining open communication with facility partners. These steps form the foundation for a sustainable, long-term approach to growing your NEMT business.
To find the best healthcare facilities for direct NEMT contracts, start by researching local hospitals, nursing homes, dialysis centers, and rehabilitation clinics. You can use resources like public directories, state health department websites, or the CMS provider database to create a list of potential partners. Focus on facilities that handle a high volume of patients and have frequent transportation needs, such as regular outpatient appointments or therapy sessions.
Once you’ve narrowed down your list, take a closer look at each facility’s specific requirements. Connect with administrators or care coordinators to learn about their challenges - whether it’s missed appointments, scheduling issues, or the absence of real-time tracking. Facilities facing these problems are often more open to solutions that enhance reliability and compliance. Prioritize those where your services, such as wheelchair-accessible vehicles or HIPAA-compliant systems, meet their needs. This approach not only addresses their pain points but also lays the groundwork for strong, long-term partnerships.
Building strong connections with hospital decision-makers begins with thorough research. Pinpoint key players like administrators, care coordination managers, and procurement officers. Take the time to understand their unique transportation challenges - whether it's cutting down on missed appointments or ensuring accurate, real-time patient tracking. Armed with this insight, craft a detailed, data-backed proposal that highlights how your NEMT services can address these pain points. Show how your solution can enhance patient care and save hospitals money - potentially cutting costs by hundreds or even thousands of dollars each month. Be sure to include details on compliance with HIPAA and state regulations, along with clear expectations for service and pricing.
To get in front of decision-makers, participate in local healthcare events, hospital meetings, or community fairs. Use these opportunities to introduce yourself and your service. Afterward, follow up with a personalized email that references your conversation and offers a quick demo of your tools, such as real-time tracking or scheduling features. Another great way to prove your value is by offering a trial program or low-risk pilot to demonstrate your reliability in action. Keep the relationship going with regular updates on performance or invitations to collaborate on patient-centered initiatives. This consistent communication helps build trust and ensures your service stays top of mind.
To negotiate contracts directly, start by carefully analyzing the facility's Request for Proposal (RFP) or contract draft. Pay close attention to their key needs - services, compliance requirements, and performance metrics. Then, map these to your strengths. Highlight what sets you apart, like a proven track record, relevant certifications, or specialized offerings such as wheelchair-accessible vehicles or real-time scheduling systems. Adding cost-effective options, like mileage-based pricing, and including performance guarantees - such as on-time rates or patient satisfaction scores - can also help reassure the facility and minimize any perceived risks.
During negotiations, frame the discussion as a collaborative effort. Showcase the value you bring to the table, like ensuring Medicaid compliance, reducing administrative burdens, or improving patient outcomes. Use open-ended questions to uncover their priorities, and tailor your proposals to address their specific concerns. Flexibility can go a long way - consider offering adjustable pricing models or a short-term trial period to prove your reliability. Keep communication clear and transparent, and always follow up by summarizing agreed points in writing after each meeting. This approach builds trust and simplifies the process of finalizing the contract without needing a broker.


